Mission
To deliver residents with the lifestyle they have earned and deserve.
RUI Founders
In 1962, after years of working together in building construction, Virginia entrepreneurs and friends Horrace Fralin and Elbert Waldron joined forces to create Fralin and Waldron branded companies. A New Vision in Senior Living A passion for providing exceptional customer service as well as an enriching and luxurious lifestyle for the senior population led to the creation of Retirement Unlimited, Incorporated (RUI) in 1982. RUI strives to take the senior living experience to the next level by offering diverse enrichment programs, social experiences, and levels of care in a comfortable and elegant setting. Continuing the Tradition Now in its third generation of leadership, RUI continues to be a Virginia-based family-run business, keeping the values and traditions set forth by Mr. Fralin and Mr. Waldron’s vision of delivering a lifestyle our residents have earned and deserve. “Purposeful Living.
RUI Gives Back
#RUIGivesBack: Retirement Unlimited, Inc. (RUI) is committed to actively and consistently giving back to the communities where our residents and team members reside. Our #RUIGivesBack initiative stemmed from the involvement that many of our residents already had in the surrounding area; RUI sought to cater to that passion and incorporated the initiative into the core programming. Now, the #RUIGivesBack initiative spans all 53 of our communities where at least one day a month is devoted to community service. Through #RUIGivesBack, we partner with local organizations and non-profits to better the life, culture, and resources of the people in our area and beyond.”
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