About Us

Our people-first approach to senior living makes our communities thrive, fostering both independence and care with a team that is unmatched in their dedication to our residents

Meet the Retirement Unlimited, Inc.
Leadership Team

Get to know RUI's fantastic team, that brings senior living and care to the next level. You can find more about our specialized programs, offerings, and top-tier amenities at each community by navigating through our website.

William Fralin

CEO

William H. Fralin is the current CEO of Retirement Unlimited Incorporate and has held this position since 2012. He plays a vital role in the Legacy of RUI, as the nephew of one of the company’s founders, Horace Fralin. With over 20 years of experience exhibiting outstanding leadership in the field of healthcare and public service, Mr. Fralin’s career has illustrated a passion for serving people. With a bachelor’s degree in history from the University of Virginia and a Juris Doctor degree from the University of Richmond, Mr. Fralin champions the value of education and continued growth.

From 2004 to 2010 he represented the 17th District of Virginia as a member of the Virginia House of Delegates where he advocated for over 60 bills that would enhance school safety, fight against domestic violence, redevelop inner cities, and much more. He currently sits on the Board of the GO Virginia Foundation, the Board of Verge, the Board of the Virginia Museum of History and Culture, is an active member of the Virginia Business Council, and he worked at Medical Facilities of America, Inc. for 20 years where he held the title of President and CEO.

Great Place to Work Institute and its senior care partner Activated Insights have honored Retirement Unlimited, Inc. with certification as a Great Place to Work. The certification process involved surveying 100% of employees from across Retirement Unlimited, Inc.’s locations and evaluating more than 60 elements of team members’ experience on the job. These included employee pride in the organization’s community impact, belief that their work makes a difference, and feeling their work has special meaning. Rankings are based on employees’ experiences, no matter who they are or what they do.

Doris-Ellie Sullivan​

President and US Army Veteran​
Team Member Since 2016

After her time as a nurse in the United States Army, Doris-Ellie Sullivan has dedicated over 25 years to building her knowledge and experience in the senior living industry in both the skilled nursing facility realm and then into the senior living industry realm.

Since 2016, she has provided leadership, guidance, and drive as President of Retirement Unlimited, Inc. (RUI) based out of Roanoke, Virginia. Under her eight-year leadership, RUI has more than doubled the number of senior living communities, adding communities that they own as well as many they manage throughout the East Coast. She was charged with overseeing and coordinating the renovation of the original six communities and designing and successfully opening an additional four, some of which during the COVID pandemic. Sullivan has since then worked through several acquisitions leading to a current total of 57 communities with more acquisitions and developments shortly.

Sullivan has transitioned RUI’s 40-year legacy from quiescent to an industrious and progressive organization, with proven records in occupancy and profit during all climates. Sullivan is currently on the board of Argentum – Senior Living Association, the American Senior Housing Association, and the Florida Senior Living Association.

She has been recognized as a Changemaker by Senior Housing News and named a Visionary Honoree by the Alzheimer’s Association.

Michele Thompson

Chief Operating Officer
Team Member Since 2021

Emily Erickson

Chief Clinical Officer
Team Member Since 2016

Elliot Fitzgerald

Chief Human Resources Officer & General Counsel
Team Member Since 2022

Steve Sperg

Chief Administrative Officer
Team Member Since 1998
Francesca Decker

Francesca Decker

Chief Investment Officer
Team Member Since 2024

Deb Stine

Senior Vice President of Clinical Services
Team Member Since 1992

Holly Case

Senior Vice President of Sales
Team Member Since 2017

Beth Kolnok

Senior Vice President of Marketing and Communications
Team Member Since 2017

Matt Winningham

Senior Vice President of Asset Management & Development
Team Member since 2016
U.S. Army Veteran

Darren Eversole

Senior Vice President of Finance
Team Member Since 2013

Maria Nadelstumph

Senior Vice President of Engagement
Team Member Since 1999

Cleo Kitt, PHD

Senior Vice President of Leadership Development
Team Member Since 1997

Jamie Houston

Vice President of Operations
Team Member Since 2017

Amanda Brooks

Vice President of Operations
Team Member Since 2018

Amanda Stanfield, RN, MSN-L/M

Vice President of Clinical Services
Team Member Since 2009

Jennifer Oscar, RN

Vice President of Clinical Services
Team Member Since 2021

Kelly Bieber, RN

Vice President of Clinical Services
Team Member Since 2020

Tom Fitzmaurice

Vice President of Sales
Team Member Since 2024
Jaime Peacock

Jamie Peacock

Vice President of Accounting
Team Member Since 2007

Tony Johnson

Vice President of Human Resources
Team Member Since 2022

Robert Greninger

Vice President of Plant Operations
Team Member Since 2019
U.S. Army Veteran

James Smith

Vice President of Operations

Team Member Since 2021

Mark Marshall

Vice President of Information Technology
Team Member Since 1999

Mohamed Tarawneh

Vice President of Culinary Experience
Team Member Since 2012

Mary-Kate Hansford

Vice President of Engagement
Team Member Since 2019
Lisa Davis

Lisa Davis

Regional Director of Operations
Team Member Since 2020

Chris Cook

Regional Director of Operations
Team Member Since 2019
Crystal Brown

Crystal Brown

Operations Specialist
Team Member Since 2022

Zsavonne Perryman

Regional Director of Sales and Business Development
Team Member Since 2018

John Bradley

Senior Counsel
Team Member Since 2023

Shannon Adamson

Senior Counsel
Team Member Since 2023

Edyta Sypien

Corporate Counsel
Team Member Since 2024

Nicole Hinnegan

Director of Talent Acquisition
Team Member Since 2014

Kim Connell

Director of Guest Relations
Team Member Since 2022
Jennifer Soss

Jennifer Soss

RUI Fit Regional Director
Team Member Since 2014

Jaime Thrasher

RUI Fit Regional Director
Team Member Since 2022

Danielle Hagenseker

Communications Project Manager
Team Member Since 2022

Gabrielle Hughes

HR Generalist
Team Member Since 2022

Shaunteze Moody

Talent Acquisition Coordinator
Team Member Since 2023

Nicole Hool

Regional Business Office Director
Team Member Since 2019

Amber Gabric

Regional Business Office Director
Team Member Since 2022

Shape the Future With Us

Join our team and turn your ambitions into achievements with an organization that values growth, education, and leadership.

RUI Gives Back

#RUIGivesBack: Retirement Unlimited, Inc. (RUI) is committed to actively and consistently giving back to the communities where our residents and team members reside. Our #RUIGivesBack initiative stemmed from the involvement that many of our residents already had in the surrounding area; RUI sought to cater to that passion and incorporated the initiative into the core programming.  Now, the #RUIGivesBack initiative spans all 57 of our communities where at least one day a month is devoted to community service. Through #RUIGivesBack, we partner with local organizations and non-profits to better the life, culture, and resources of the people in our area and beyond.”

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