What was radio like before networks were formed? How much power did the sponsors have over radio content? Why were soap operas so inexpensive and popular? Who were the most well-known comedians on the air? Is it true that radios were prized in rural America, even before they had electricity? Were most kids’ adventure shows sponsored by cereal, gum, or breakfast drink? Did advertising agencies or sponsors have the most power? Were these radio programs live or recorded? How did they make all those sound effects? French will answer all these questions, play excerpts from programs of that bygone era, and demonstrate the use of manual sound effects.