About Us

Retirement Unlimited, Inc., based in Roanoke and founded by the Fralin and Waldron families in 1984, values integrity as the key to delivering a lifestyle that our residents have earned and deserve. We have six distinctive communities offering retirement living focused on personal care. We believe that no detail is too small and that trust is earned every day. We take pride in our reputation for delivering high quality care to seniors. 

Become part of our family and experience the personal attention that makes your Retirement Unlimited! 


Meet Our Board Members

W. Heywood Fralin, Chairman of the Board

W. Heywood Fralin is Chairman of RUI and also served as President & CEO of the company for more than 15 years. He believes our residents see the great pride we take in being a company born and bred in the Commonwealth. Remembering our valued traditions and keeping our residents experience first-class are of the utmost important to Mr. Fralin.

Karen Waldron, Chairwoman of the Board

On the development side, the traditional touch and beauty of our RUI communities are crucial to making our residents feel at home. As Vice Chairwoman, Karen Waldron, is also carrying on the family legacy as part of the team that is directly involved in architecture, planning, design, and development. She is constantly pushing the boundaries to enhance the experience of the RUI lifestyle for our residents. 

William Fralin, President & CEO

As President and CEO of RUI, William Fralin is continuing the Fralin and Waldron Families' legacy, guiding the company's tradition of innovation and leadership into a new era of senior living. William is passionate about customer service and providing a comfortable community atmosphere for our residents. He has been instrumental in developing our exclusive "Life Enrichment" programming, providing continued education for our residents and lifelong learners. William believes you experience the RUI difference as soon as you step through the door of any of our communities.