About Us

Retirement Unlimited, Inc., based in Roanoke and founded by the Fralin and Waldron families in 1984, values integrity as the key to delivering a lifestyle that our residents have earned and deserve. We have six distinctive communities offering retirement living focused on personal care. We believe that no detail is too small and that trust is earned every day. We take pride in our reputation for delivering high quality care to seniors. 

Become part of our family and experience the personal attention that makes your Retirement Unlimited! 


Our Story

A Foundation Rooted in Virginia and Family

 In 1962, after years of working together in building construction, Virginia entrepreneurs and friends Horace Fralin and Elbert Waldron joined forces to begin Fralin and Waldron, a major economic force in southwestern Virginia. Seeing a growing need for senior housing, they branched out to form Retirement Unlimited Inc, a company that has built and operated retirement homes since the 1970s.

 

A New Vision in Senior Living

A passion for providing exceptional customer service as well as an enriching and luxurious lifestyle for the senior population lead to the creation of Retirement Unlimited, Incorporated (RUI) in 1984.  RUI strives to take the senior living experience to the next level by offering diverse enrichment programs, social experiences, and levels of care in a comfortable and elegant setting. 

 

Continuing the Tradition

Now in its 3rd generation of leadership, RUI continues to be a family run business, keeping the values and traditions set forth by Mr. Fralin and Mr. Waldron’s dreams of providing the best for our loved ones.  


Meet Our Board Members

W. Heywood Fralin, Chairman of the Board

W. Heywood Fralin is Chairman of RUI and also served as President & CEO of the company for more than 15 years. He believes our residents see the great pride we take in being a company born and bred in the Commonwealth. Remembering our valued traditions and keeping our residents experience first-class are of the utmost important to Mr. Fralin.

Karen Waldron, Chairwoman of the Board

On the development side, the traditional touch and beauty of our RUI communities are crucial to making our residents feel at home. As Vice Chairwoman, Karen Waldron, is also carrying on the family legacy as part of the team that is directly involved in architecture, planning, design, and development. She is constantly pushing the boundaries to enhance the experience of the RUI lifestyle for our residents. 

William Fralin, President & CEO

As President and CEO of RUI, William Fralin is continuing the Fralin and Waldron Families' legacy, guiding the company's tradition of innovation and leadership into a new era of senior living. William is passionate about customer service and providing a comfortable community atmosphere for our residents. He has been instrumental in developing our exclusive "Life Enrichment" programming, providing continued education for our residents and lifelong learners. William believes you experience the RUI difference as soon as you step through the door of any of our communities.